Instagram Joins the Vertical Video Club

By Martina Goodman

June 25th, 2018

Last week Kevin Systrom, Instagram’s CEO made two big announcements- firstly that their app now has 1 billion users, and secondly the arrival of IGTV- Instagram’s new feature of smartphone long form video- exclusively in a vertical format.

In 2013 Instagram allowed us to upload short video clips, and has introduced many new features throughout the years, such as Stories and the Explore Page. Now we have IGTV, Instagram’s vertical revolution. IGTV is not only a stand alone app to create video content, (of up to an hour!) but also has a dedicated space on the existing app to immediately stream videos and explore content- and it’s all vertical!

Exciting? Yes. Surprising? Not really, as the importance of vertical UX is making its way across many apps, websites, and even film festivals.

For instance, in 2016 Userfarm and Nespresso launched “Nespresso Talents: Shoot Vertical and go to Cannes”, as the first global Vertical Video crowdsourcing project. This year, Nespresso Talents has just completed its third edition of selected videos from a pool that includes Userfarm filmmakers. Film festivals such as Cannes, Tribeca, Toronto, and Morelia showcased this year’s project titled “The Difference She Makes” which celebrates women internationally- with hundreds of amazing vertical short movies up to three minutes. This project has helped Userfarm become the global leader in high quality Vertical Video– having launched the first global crowdsourcing platform. Vertical video gives filmmakers a new perspective and challenge in terms of cinematography and storytelling.


First video selected by Audi from Userfarm’s video contest #untaggable

Will other platforms follow in the steps of Instagram and launch vertical video features? Is Instagram encroaching on the Youtube empire? This announcement has been an exciting game changer in vertical video world, and here at Userfarm we are watching and welcoming the concept with pleasure- because we’ve been here all along.

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