The Drum: Guidelines aren’t the answer to ad land’s stereotyping woes, but your audience might be

There is a lot of concern voiced these days around gender stereotyping in advertising, with the consensus being that ads should not promote gender stereotypes. New blanket rules are springing up to enforce this agenda, but much of this may be unnecessary – there are already natural, proven, more open ways for brands to get closer to customers and ensure diverse, non-stereotypical creative work.  READ MORE

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