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“Love life, love pasta; in your own way!” is the first Call-To-Action campaign to be hosted on Barilla Factory.
The project is two fold – firstly to announce the launch of the platform, which comes as a direct result of the success of two previous contests Sughi Barilla and Di che pasta sei fatto.
And secondly to promote the idea of “Love life, love pasta: in your own way!” by exploring and emphasising the values that Barilla will be promoting as part of it’s future communication strategy.
These values can be described in 3 key words; diversity, uniqueness and inclusion.
Click on the "Join" button to read the brief and discover all the details about the project. Remember that by joining the call you are not forced to participate.