Project Description Moments, not minutes | Userfarm
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Moments, not minutes


Launched by MSC Cruises

Developed by Userfarm S.p.A.

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Project expired


Moments, Not minutes. “Life should be measured in moments, not in minutes”

This is the claim of MSC Cruises’ new advertising campaign. It displays the company’s Mediterranean spirit that has always characterized the company, making it unique and unmistakable. The core message of this campaign is to make the audience understand that “life is not measured by time and minutes; but through happy, spontaneous and unexpected moments”.

We are asking you to recreate emotional scenes, which will communicate the above attitude towards life.

Rewards: The 10 videos selected by the client will be given 400 Euros each. Those 10 videos will also face an international facebook-voting to determine the videomaker who will receive 2.000 Euros on top.