1. You are above the age of 18 years.
2. You will treat any information and material available for the call as confidential information and you therefore expressly declare that you will not:
- disclose this information to any third party be it through sharing on Facebook, on Instagram or on any other social media nor will you distribute or disclose the material on your own website or in any other way;
- you will not use the confidential material in any other way than in participating in the call.
3. You understand that any violation of the confidentiality obligations that you have accepted through this agreement might lead to legal action being initiated against you.
4. You are allowed to use the trademarks, tradenames or any other symbol of Poste Italiane Group for the only purpose of contributing to and participating in the call and no legal rights to trademarks, tradenames, other symbols or to the material are transferred to you through your participation in the call or in any other ways. For the avoidance of any doubt, you shall not publish, share and/or make available any video you may submit to participate in the call - such as including Poste Italiane Group trademarks, tradenames or any other related symbols - on websites and social platform (including but not limited to Facebook and Instagram) unless: (i) expressly authorized to do so by Poste Italiane Group and/or its agency HDRA; and/or (ii) sharing and/or publishing is made for not commercial purposes, through embedding of the video that have been selected and published or otherwise firstly used by Poste Italiane Group. In any event any publishing and/or disclosure whatsoever of finally selected video shall not be made before Poste Italiane Group first use and/or exploitation.
Open Call for video: Find the #untaggable!
Product: Audi Q2
Audi is looking for original and highly engaging video to explore the Audi Q2 #untaggable philosophy.
We put labels on everything to let everyone know how we feel or think...
Do we have to #hashtag #everything? What if we don’t fit the #boxes? What if we don’t want to?
#untaggable: because the best things in life might not fit under one definition.
Like the Audi Q2: #car? #SUV? #coupé? #sport? #urban? #city car? #offroader? #compact?
Call to action
Find the #untaggable!
Show things that can be defined (tagged) in more than one way,
that can be tagged with different, even opposite words, or that just defy definition,
because these experiences/people/situations are #untaggable.
- A leap into a water hole from 50m up: #stupid, #risky, or #brave?
- Is your favorite athlete a #player, a #hero, a #magician?
- A cat hiding a bone: #dog or #cat?
- Is a piece of street art #vandalism, #art, #philosophy?
- Is a 2 year old kid #cute, #genius?
Find an engaging situation (moments, people, destination, food, technologies...) which is untaggable, then add tags and upload your video.
Tone of voice
Surprising, engaging, fun, clever, progressive.
Find the unpredictable. Be crazy! Create something that will make people think about a universe of things for which one tag is not enough.
Create a video that people can’t help sharing.
News! You’re really free to choose here!
Your video can be created vertical (9:16) or horizontal (16:9)!
You’ll be provided with an end board (a vertical and a horizontal one)
There is no requirement to use a car in your video. If you do decide to feature a car in your film, it must be the new Audi Q2
For the tags you need to add to your video, please find attached all necessary presets, fonts and colour codes to fit the Audi CI & Audi Q2 look.
- Audi Type font set + Audi Q2 colour code & typography guideline
Your tag must be in English
The video content MUST NOT show any other brand or branded / easily recognizable product. If present, they must be blurred. You must use a track for the music from the Userfarm library or an original one, created for your video.
Please have also a look to this video reference:
Video Length: up to 20” including the end board. "We’re looking for short, impactful, visual stunning videos, but… if you really need more time, feel free to go up to 30.”
Format: mov or .mp4, H.264 FullHD (1920x1080 or 1080x1920), 25fps, minimum rate 10000kbps
NO Apple ProRes
Max size: 2GB
Call launch date: June 20th 2016 at 4pm (CET)
Call expiry date: September 7th 2016 at 4pm (CET)
REWARD - €10,000
The content of this project are hidden, visible only to the client. So, please, remember to not show any video that is participating in the contest in any channel or social network.Thanks for your cooperation.