Project Description Audi_Find the #untaggable | Userfarm
This site uses cookies for its functionality. By continuing the navigation of this site you give your consent to the use of cookies. More information about cookies and their management. OK

Audi_Find the #untaggable

International

Launched by Audi

Developed by Userfarm London Limited

Type of content: Video
expired
Joiners 458 Joiners
Content 75 Content
Project expired

Description

Audi Q2
 

Audi is looking for original and highly engaging videos (up to 20 seconds only!), to explore the Audi Q2 #untaggable philosophy. 

Find the #untaggable!

Show things that can be defined (tagged) in more than one way, 
that can be tagged with different, even opposite words, or that just defy definition,  because these experiences/people/situations are #untaggable. 

Your video can be created vertical (9:16) or horizontal (16:9)!

10.000 euros of rewards and 3 videos selected. 

Deadline: September 7th  at 16:00PM CEST

Brief

Open Call for video: Find the #untaggable!

Client: Audi

Product: Audi Q2

 

Mission

Audi is looking for original and highly engaging video to explore the Audi Q2 #untaggable philosophy. 

We put labels on everything to let everyone know how we feel or think...

Do we have to #hashtag #everything? What if we don’t fit the #boxes? What if we don’t want to?


#untaggable: because the best things in life might not fit under one definition.

Like the Audi Q2: #car? #SUV? #coupé? #sport? #urban? #city car? #offroader? #compact?
--> #untaggable

 

Call to action

Find the #untaggable!

Show things that can be defined (tagged) in more than one way,
that can be tagged with different, even opposite words, or that just defy definition,
because these experiences/people/situations are #untaggable.

  • A leap into a water hole from 50m up: #stupid, #risky, or #brave?
  • Is your favorite athlete a #player, a #hero, a #magician?
  • A cat hiding a bone: #dog or #cat?
  • Is a piece of street art #vandalism, #art, #philosophy?
  • Is a 2 year old kid #cute, #genius?

Find an engaging situation (moments, people, destination, food, technologies...) which is untaggable, then add tags and upload your video.

 

Tone of voice

Surprising, engaging, fun, clever, progressive.

Find the unpredictable. Be crazy! Create something that will make people think about a universe of things for which one tag is not enough.

Create a video that people can’t help sharing.

 

Format

News! You’re really free to choose here!
Your video can be created vertical (9:16) or horizontal (16:9)!
You’ll be provided with an end board (a vertical and a horizontal one)

 

Guidelines branding

There is no requirement to use a car in your video. If you do decide to feature a car in your film, it must be the new Audi Q2

For the tags you need to add to your video, please find attached all necessary presets, fonts and colour codes to fit the Audi CI & Audi Q2 look.

This includes:

  • Audi Type font set + Audi Q2 colour code & typography guideline

 

IMPORTANT:

No dialogues

Your tag must be in English

 

Copyright

The video content MUST NOT show any other brand or branded / easily recognizable product. If present, they must be blurred. You must use a track for the music from the Userfarm library or an original one, created for your video.

Please have also a look to this video reference:

https://www.youtube.com/watch?v=VEOzVNrLcjk

Technical specs:

Video Length: up to 20” including the end board. "We’re looking for short, impactful, visual stunning videos, but… if you really need more time, feel free to go up to 30.”

Format: mov or .mp4, H.264 FullHD (1920x1080 or 1080x1920), 25fps, minimum rate 10000kbps

NO Apple ProRes

Max size: 2GB

 

TIMING

Call launch date: June 20th 2016 at 4pm (CET)

Call expiry date: September 7th 2016 at 4pm (CET)

 

REWARD - €10,000

1st: €5,000

2nd: €3,000

3rd: €2,000

 

The content of this project are hidden, visible only to the client. So, please, remember to not show any video that is participating in the contest in any channel or social network.Thanks for your cooperation.

Project expired

FAQ

Here you will be able to get in touch with our community team, ask questions and request information. You can also read and go through previous questions from your fellow videomakers.

Project expired

If you have questions, feel free to contact a Community Manager. Your request will be processed in due course.

Content

This project’s privacy settings don't allow you to view its creativities