1. You are above the age of 18 years.
2. You will treat any information and material available for the call as confidential information and you therefore expressly declare that you will not:
- disclose this information to any third party be it through sharing on Facebook, on Instagram or on any other social media nor will you distribute or disclose the material on your own website or in any other way;
- you will not use the confidential material in any other way than in participating in the call.
3. You understand that any violation of the confidentiality obligations that you have accepted through this agreement might lead to legal action being initiated against you.
4. You are allowed to use the trademarks, tradenames or any other symbol of Poste Italiane Group for the only purpose of contributing to and participating in the call and no legal rights to trademarks, tradenames, other symbols or to the material are transferred to you through your participation in the call or in any other ways. For the avoidance of any doubt, you shall not publish, share and/or make available any video you may submit to participate in the call - such as including Poste Italiane Group trademarks, tradenames or any other related symbols - on websites and social platform (including but not limited to Facebook and Instagram) unless: (i) expressly authorized to do so by Poste Italiane Group and/or its agency HDRA; and/or (ii) sharing and/or publishing is made for not commercial purposes, through embedding of the video that have been selected and published or otherwise firstly used by Poste Italiane Group. In any event any publishing and/or disclosure whatsoever of finally selected video shall not be made before Poste Italiane Group first use and/or exploitation.
Call for videos: DISTURB THE PEACE. JAGUAR ELEGANT, RAW AND EDGY VIDEO ART.
Client : Jaguar Land Rover BC Sweden
Product : Jaguar E-Pace
About the brand
Jaguar is launching a new type of car, the Jaguar E-pace. Jaguar E-pace is revolutionizing the Jaguar world as you know it and the car market itself. Jaguar E-pace is born for a younger, urban target audience, and the launch will be connected to an artistic and urban environment.
Call to action
Jaguar is looking for five elegant art videos (of 30 seconds) that consist of a mix between footage of the Jaguar car and a beautiful mix of raw, edgy video art work that represents ‘disturbing the peace’. We are looking for convincing and sharp execution that is visually sublime.
Under the execution pay off we want to push the understanding of Jaguar as a brand. We want to disturb and disrupt the perception of Jaguar but keep the important core value of classy, elegant and extremely high quality.
Disturb the Peace
The video art concept is “Disturb the Peace” and consists of four principles which you should follow:
1. Each of the five art films narrative is: Peace being disturbed!
2. Visual must include the jaguar pattern. We just love the actual jaguar animal pattern and its use here symbolizes a new way of expressing Jaguar. Use it as an ingredient in your art video. In any which way, you find meaningful. Please take inspiration from the mood board here.
3. E-pace Jaguar must be included. You must use footage of the actual car from here. Use the footage in whatever way you find right for your film. You can cut, mix, overlay, double expose.
4. Sound design: Only use natural sounds!!!
Tone of voice
Dreaminess, poetic and fantastic visual concepts, Jaguar animal pattern, people, urbanism, strangeness, visual noise and artsy animation all composed in a chic-stylish setting. We really like tasteful, graphical use of double exposure. See mood board for inspiration, especially of the wonderful use of double exposure in a convincing sharp execution that is visually sublime.
Video art mood board:
Looking forward to see the best you have got!
Jaguar E-pace is for younger women and men aged 35 to 55, urban, with a creative spirit and a dynamic life. For this launch we need edgy video art for exhibitions in galleries, at launch parties, dealer and social media primarily in the Nordic region.
No crashing cars
No alcohol and cars together
No children below 18
Equality of men and women
The video content MUST NOT show any brand or branded / easily recognizable product other than Jaguar. If present, they must be blurred.
Video Length: up to 30 seconds
Language: no voiceover, no dialogue, no music track. Key sounds only.
Format: 16:9 Full HD 1920X1080, 25fps, high quality sound, file .mp4 or .mov, codec video h264, minimum bitrate 10000 kbps
Maximal size: 2 GB
Music: No music track. Key sounds only.
You can download the sound-effects at this link.
It's really Important when you submit your video content to add in the description the titles of the sound-effects that you have used and where they are from (if Userfarm or other platforms)
Call launch date: 12th of October 2017
Call expire date: 13th of November 2017
1st video selected: €4,000
2nd video selected: €3,000
3rd video selected: €1,000
4th video selected: €1,000
5th video selected: €1,000