Video Contest: Delete the conditionals! Your future needs certainties. - Userfarm
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Delete the conditionals! Your future needs certainties.

International

Launched by Axa

Developed by Userfarm Italia S.r.l.

Type of content: Video
expired
Joiners 315 Joiners
Content 31 Content
Project expired

Description

We’re online with a brand new video contest -  “Delete the conditionals! Your future needs certainties.”, launched for IoDomani, powered by AXA

Your mission for this call? Illustrate in your video how the future should be considered with certainties, for the launch of the insurance product IoDomani (MeTomorrow).

When it comes to imagining the future, there are those who live day per day and udo not make plans, or the ones that are intimidated with the unknowns.

IoDomani (“MeTomorrow”) is not just for those that want to protect investments, not just for those that want to keep their current lifestyle, but especially for those that want to realize their dreams/wishes in the future.

Show us in your 30 seconds long, creative and viral video, what is IoDomani (“MeTomorrow”), by highlighting the importance of looking at our future with serenity, thanks to the right choices that we could make today.

10.000 euros in total rewards

Deadline 24/11/2016

Brief

Client: AXA

Product: IoDomani (“MeTomorrow”)

 

About the product:

IoDomani (“MeTomorrow”), is a new insurance product by AXA, which is capable of satisfying different needs, and removing conditionals from life’s projects:

  • Protection: I want/I can, protect my investments in case of unexpected health issues.

  • Maintenance: I want/I can, maintain my current lifestyle in the future.

  • Improvement: I want/I can, increase my savings in order to use them in the future as I see fit.

Guarantee to the customers the certainty of realizing their future life-projects, and those of people they care about.

Project Summary

Present, with incisive and original videos, the new AXA insurance product IoDomani (“MeTomorrow”) for the new launch, that must be engaging, potentially viral, real commercial quality, interesting, human, easy to explain, related to the right target, emotionally strong and engaging.

You need to go beyond the “insurance language” that usually make insurance products distant and impersonal…we want to go viral and have people start talking about it naturally.

Videos must be strongly emotional/aspirational, despite their 30” seconds max. length.

It’s important to use the right tone of voice, the right creative codes related to this target: 50 year-old adults with a medium-high standard of living, that start to care about their future life after their career/job.

Call to action

“Delete the conditionals! Your future needs certainties.”

Everyone imagines the future in their own way: there are those who live day per day and usually do not make plans, or the those that are intimidated and with unknowns, can foresee potential problems. IoDomani (“MeTomorrow”) is not just for those that want to protect investments, not just for those that want to maintain their current lifestyle, but especially for those that want to realize their dreams/wishes in the future.

Create a video that communicates, in an original and creative way, IoDomani (“MeTomorrow”), and highlights the importance of looking at our future with serenity thanks to the right choices that we make today.

Feel free to choose your surprising video, the only thing is: it needs to rock!

Remember to use in the right way the “conditional absence” which is a distinctive point of IoDomani (“MeTomorrow”) and its communication policy.

Don’t being “overpromising” with your creativity, read the product features well in order to avoid incorrect descriptions.

Tone of voice

  • Aspirational, emotional, compelling, empathetic, intense, challenging, or also amusing, brilliant, unique and ironic, positive.

Delating the “insurance” language typically used in this sector.

Create intuitive, easy, interesting messages. They must be able to give people something that they want/can share and send them the message that they are going to buy something that withholds future benefits (an insurance product that will help them feel more free and lead to small/large satisfactions).

Target

Adults women/men, around 50 years old, with a good standard of living and some capital already set aside that they want to invest low risk. They will want a specific insurance product that can prepare them to deal with the unexpected.

TEC SPECS: 16:9 Full HD 1920X1080, 25fps, high quality sound, file .mp4 or .mov, codec video h264, minimum rate 10000 kbps Max size: 2GB

Guidelines

Just Italian or with no dialogues

Timing

Start 06/10/2016

Deadline 24/11/2016

Voting Phase: from 25/11/2016 to 15/12/2016

The final choice is always up to the client, but voting can help them understand relevant insights and visibility and assist their selection.

REWARDS:

1.    5.000euros for the first video selected

2.    3.000euros for the second video selected

3.    1.000euros for the third video selected

4.    1.000euros for the fourth video selected

Project expired

FAQ

Here you will be able to get in touch with our community team, ask questions and request information. You can also read and go through previous questions from your fellow videomakers.

Project expired

If you have questions, feel free to contact a Community Manager. Your request will be processed in due course.

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