We all dream of a bigger house, a bigger car or even a huge sailboat, but are we really sure that this works for everything?
Sometimes the smaller the better, as clients at IBL Bank know very well. Their advertising campaign "rata bassotta" has a cute and funny wiener dog as a main character who shows all the advantages of the small/short IBL loan's payment.
Play with the idea of #LittleIsBetter with a short video (15 to 45 seconds) to be sumbitted by 14/12/2015.
Make clear, in a funny way, which ones are the advantages of the small/short things!.
The video should be in Italian or with no dialogues at all.
8000 euros of rewards and 3 videos selected!