Video Contest: Just ask your buddy - Userfarm
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Just ask your buddy

International

Launched by Unicredit

Developed by Userfarm Italia S.r.l.

Type of content: Video
expired
Joiners 502 Joiners
Content 30 Content
Project expired

Description

Are you ready to communicate with your video buddybank - the revolutionary bank app and experience, launched by Unicredit for iPhone owners?

Create a video that conveys the revolutionary power of B.

“B” is the icon of Buddybank’s app and is the key to each situation in which you need your buddy’s advice

Deadline: 23/01/2018

Brief

OPEN CALL FOR VIDEOS: “Just ask your buddy”

CLIENT: buddybank

MISSION

Communicate buddybank, the revolutionary bank app and experience, launched by Unicredit for iPhone owners.
Buddybank provides its customers with a bank account, credit and debit cards, and a live chat which recognises the user in seconds, without any PIN or security questions. The chat enables the user to talk directly with their own personal assistant.

PRODUCT

What is Buddybank? The best way to understand it is to go to https://www.buddybank.com/ and press B.

Buddybank is an experience, a new way to enjoy the services of a bank, together with many more useful services for your daily life.

Want some tickets for a concert you thought was sold out? Buddybank could help you! Do you want to check if that money transfer has arrived? Ask Buddybank! Looking for a tapas restaurant in Madrid airport? Buddybank knows the best place!

All of this in a friendly chat environment, just a touch away. It’s as if you were chatting with a friend - a friend available 24h per day, 7 days a week.

CALL TO ACTION
Just ask your buddy

Create a video that conveys the revolutionary power of B.
“B” is the icon of Buddybank’s app and is the key to each situation in which you need your buddy’s advice.

You can adopt two different creative approaches

1 – A metaphorical way, playing with the iconic “B” and making it the focus of your story
    For instance: a girl is with Mr Buddybank, a guy in the shape of a “B” ready to help whenever needed (tickets for a concert? A tennis court for 8pm?) VIDEO REFERENCE

2 – The second way is more focused on the user experience. Showing how Buddybank can give you what no bank has been able to give you before
Show for instance a man, explaining to his wife how easy it was to enrol their son at that prestigious Universiyt way in advance. All thanks to buddybank. VIDEO REFERENCE

These are two very different approaches: a comedic one and an emotional one, but both can engage the viewer powerfully.

We are not looking for a cold description of the services offered. We want emotional or funny storytelling about a new friend: Buddybank.

You can also imagine buddybank as the enabler to realise your dreams, all the ones that you can reach with buddbank’s help

You can also decide to show the user experience with the graphics. Please write us to receive them!.

BRANDING GUIDELINES
Please do not show any other logos or brands.
Please remember that Buddybank is only available for iOs therefore iPhone. We would prefer to see the most recent version of the device.


Tone of voice
Emotional, contemporary, fresh, funny, but never commonplace

TARGET
25-55 years’ old

TECH SPECS: 16:9 Full HD 1920X1080, 25fps, high quality sound, file .mp4 or .mov, codec video h264, minimum rate 10000 kbps


Max size: 2GB


Music
Please only use Userfarm Music Library or original and unreleased tracks.


Endboard Available in the download area


Length: max 30 secs, endboard included.

Language
In italian or English but we would prefer content with no dialogue or voice over.
If any dialogue or voice over is present, please add subtitles. Please use the template provided to create them.

TIMING
Start: 4/12/2017
Deadline: 23/01/2018

Sharing phase: 24-31/01/2018


Rewards
€7000
1st: €4000
2nd: €2000
3rd: €1000

Project expired

FAQ

Here you will be able to get in touch with our community team, ask questions and request information. You can also read and go through previous questions from your fellow videomakers.

Project expired

If you have questions, feel free to contact a Community Manager. Your request will be processed in due course.

Content

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