Project Description Be cool, be Sanset! | Userfarm
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Be cool, be Sanset!

International

Launched by San Pellegrino

Developed by Userfarm Italia S.r.l.

Type of content: Video
expired
Joiners 423 Joiners
Content 23 Content
Project expired

Description

Sanbittèr meets with white Vermouth...giving birth to “Sanset”.

The lightly alcoholic, red cocktail that brings together taste and joy.

The mission for this contest is the launch of a new cocktail, destined to become the new trend.

We are looking for brightness, happiness, friendship and authenticity.

We want to be engaging, emotional...we want people watching your videos to live those "Aperitivo" moments.

Deadline02/05/2017 - 10,000 euros in total rewards

Brief

OPEN CALL FOR VIDEOS: “Be cool, be Sanset!”

CLIENT: Sanbittèr

MISSION

Sanbittèr was the first non-alcoholic "Aperitivo" launched for the Italian market.

With its iconic shiny red colour, and its unique taste, it has been considered a symbol of the authentic Italian quality "Aperitivo" (non-alcoholic), linked to the good taste and to the pleasure of spending relaxing moments with friends.

Sanbittèr is going to take a trip that will carry it into a more fascinating, engaging, positive and trendy new dimension.

Mixability and its alcoholic dimensions!

Sanbittèr meets with white Vermouth...giving birth to “Sanset”.

Sanset is the lightly alcoholic, red cocktail that brings together taste and joy.

The mission for this contest is the launch of a new cocktail, destined to become the new trend.

Through your video you’ll show the birth of a new way of drinking together, linked to Sanbitter’s style.

CALL TO ACTION

Open, positive, curious, proactive and engaging, and above all...with friends.

Fascinating, refined and no weighty or boring. Light, contemporary, very recognizable and able to produce new trend...a drink that comes to life!

They are gregarious. They are cheerful, happy to go out with friends, bright and creative… guess who are we talking about?

They are the protagonists of your video for Sanbittèr!

By the way, isn’t Sanset alcoholic?

Of course it isn’t, but the revolution has happened...it will be the base ingredient of a new lightly alcoholic cocktail that will take over mixology trends!

“Be cool, be Sanset!”

10 cl of Sanbittèr, 5 cl of white Vermouth, a splash of soda and ice. Garnished with lemon zest and mint. Served in a balloon* stem glass.

Show this surprising mix in your video: the new trend which is able to change the "Aperitivo" scene...especially when it’s warm, during summer and maybe outdoors!

Your video will present the cocktail, in an original way. We are not looking for a video tutorial or a recipe, but we expect short emblematic stories linked to the birth of Sanset.

An example might be a “revealing” selfie of 3 guys, sent to a friend who missed the party. Behind the smiling faces, you can see the barman with a Sanbittèr and a Vermouth bottle… A new "Aperitivo": Sanbittèr Sanset!

We are looking for brightness, happiness, friendship and authenticity.

We want to be engaging, emotional...we want people watching your videos to live those "Aperitivo" moments.  

Read the following “DO’S and DONT’S” guidelines carefully, in order to be in line with the brand expectations.

TARGET

Young adults, between 30 and 35 years-old (perceived).They live in the city and they have an active lifestyle. They look for indulgence, good food and drink. They are passionate about food & cocktail recipes, they love taking and sharing pictures about this topic.

They have many interests...such as fashion, design, literature and travel.

They are online people...they love good relationships, both online and offline, and for this reason they care about joy, relaxation, and funny moments with friends. They have a mid to high education level and standard of living.

DO

In your video there must be:

  • The red Sanbittèr bottle.

  • A barman preparing the cocktail. The Vermouth bottle must show the invented brand label which you will find in the brief, in the additional materials. You will need to personalize this label before shooting.

  • Summer setting (better if outdoor)

  • Bar/clubs (also on the beach). You must avoid showing other products/brands on the counter, or in the room.

  • Unbranded soda water (showing the measuring cup)

  • Social occasion (a relaxing/funny moment with friends)

  • The video will be mainly for web usage, so it is better if it’s without dialog.

  • Please insert the disclaimer “Drink responsibly”.

DONT’S

In your video there must not be:

  • Drinking late at night (let’s keep the "Aperitivo" times: 6-9 PM)

  • No large parties. For us it’s all about spending time with the right people (friends and friends of friends) but not a large party of strangers.

  • No preparation and/or consumption indoor.

  • No drinking alone.

  • No animals or minors.

  • No references to alcohol abuse.

  • No dangerous behaviour (i.e. racing with motorbikes or cars, extreme sports, etc)

  • No drink driving.

  • No promiscuous or illicit behaviour.

  • During the cocktail preparation no other existing vermouth brand must be shown (use the labels provided).

  • Absolutely no Campari products.

SUGGESTIONS

We suggest you to find a barman (and bar/club) available to collaborate with. Trends have always started in the trendiest bars in town!

Remember to avoid all other brands and products not linked to Sanbittèr.

TONE OF VOICE

Happy, cheerful, trendy, positive, not vulgar, classy, in line with Sanbittèr’s tone of voice...Premium!

*FULL RECIPE

INGREDIENTS

  • 10cl of Sanbittèr 


  • 5cl
 of white Vermouth

  • 1 splash of Soda water

  • 6/7 ice cubes

DECORATION

Lemon zest and fresh mint.

GLASS

Wine glass “balloon” (the red wine glass)

PREPARATION

Click on the link below to watch a video reference dedicated to Sanbittèr Sanset preparation!

https://vimeo.com/205897193

Password: Sanset 

In a wine glass “balloon” (the red wine glass), filled with ice, pour 5 cl of white Vermouth, a bottle of Sanbittèr and complete with a splash of soda water. Squeeze the lemon zest on the surface, then run it along the rim of the glass before letting it drop onto the ice...
add the mint and serve with a smile!

Endboard

Please end your video with the endboard available in the additional materials.

Music: please use tracks from Userfarm Music Library or original unreleased tracks

TECH SPECS

FORMAT 16:9 Full HD 1920X1080, 25fps, high quality sound, file .mp4 or .mov, codec video h264, minimum rate 10000 kbps

Max size: 2GB

LENGTH Max 45” with the possibility to be cut to 15”

LANGUAGE Italian - English or without any dialogue

TIMING

Start: 22nd of February 2017

Deadline: 2nd of May 2017 

Rewards

1st selected: 5,000 euros

2nd selected: 2,000 euros

3rd selected: 1,000 euros

4th selected: 1,000 euros

5th selected: 1,000 euros

Project expired

FAQ

Here you will be able to get in touch with our community team, ask questions and request information. You can also read and go through previous questions from your fellow videomakers.

Project expired

If you have questions, feel free to contact a Community Manager. Your request will be processed in due course.

Content

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