Project Description Sunny Delight makes your day move! | Userfarm
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Sunny Delight makes your day move!

International

Launched by Sunny Delight

Developed by Userfarm France SARL

Type of content: Video
expired
Joiners 535 Joiners
Content 81 Content
Project expired

Description

Imagine you are hanging out in your neighbourhood skating as you’re surfing on the ocean. Imagine all the situations where things start moving faster, cooler, better. Imagine a scrappy basketball court which becomes a competition field with an enthusiastic audience.

Sunny Delight brings your inner surfer, skater, cool guy out… that gipsy, vital, energetic self…. able to make your day rock.

“Sunny Delight makes your day move!”

Create one or more video(s) you can’t avoid sharing. Show the cool product Sunny Delight is, and how it lets your inner self shine. A positive energy that brings the sun in every urban grey day. You choose the story and the style! And let the product appear!

Please do not use any Sunny D. products, only Sunny Delight ones.

Rewards: €20,500

Deadline: January, 22nd, 2017

Brief

Open Call for video: “Sunny Delight makes your day move!”

Client: Sunny Delight

Mission

To create one or many video(s) you can’t avoid sharing. To communicate Sunny Delight as a cool and vital product that lets your inner self shine. A positive energy that brings the sun into every grey urban day.

Call to action

Imagine you are hanging out in your neighbourhood, maybe skateboarding like you're surfing on the ocean. Imagine all the situations where things start moving faster, cooler, better. Imagine a tatty basketball court turning into an amazing stadium with a cheering crowd.

These are Sunny Delight moments, which can happen anywhere, anytime, even in the most unexpected situations. Sunny delight brings out your natural vital energy and lets you inspire those around you with your coolness. Sunny Delight brings your inner surfer, skater, cool guy out… that vibrant, vital, energetic self…. which can really rock your day.

“Sunny Delight makes your day move!”

Imagine for example:

A short teenager goes up to a gorgeous girl, much taller than him, drinks a sip of Sunny Delight… and with a cool flick of his head (Fonzie style) gets her to jump onto his BMX

A very uptight, upper class teenager's party: a group of cool guys arrive, they are colourfully dressed and carrying Sunny Delight. They all jump acrobatically into the pool…

A guy gets a whatsapp from a nice girl which says “pizza and…. tonight?”. He enjoys a Sunny Delight, and creates an incredible graffiti of a stylized sun and a "YES!! under her appartment."

Tone of voice

We’re talking about cool guys here. We don’t have to be too serious! Make us laugh… engage us, make everyone think that Sunny Delight delights you with a touch of coolness, everywhere. You choose the style and the story.

You can seek inspiration in the 90’s web culture : MTV, Family Guy universe, flashy colours, nearly kitsch

These elements will allow Sunny Delight to take an iconic posture, close to hipster. Because Sunny Delight is a retro-futuristic brand, using contemporary codes (pop, energetic, graphic), with a humorous web culture tone. 

Target: Young people, teenagers, digital natives Guidelines

Language: You can avoid voiceover or dialogue. If you choose not to, then please use French.

Product: You have to use the product. You decide how, as long as it looks appealing and it’s part of the story. This is not a commercial. You are asked to create something really engaging, with high viral potential. The idea is to get the attention of the audience within the 5 first seconds of video.

Please use the following products in 1.25L or 0.5L:

- Doux Californie,

- Acidulé Floride

- Orange Fraise

- Tropical

If you encounter any difficulties finding them, please send your request to info@userfarm.com

Please do not use any Sunny D. products, only Sunny Delight ones.

FORMAT: 15 to 45 secs

Traditional horizontal format.

Final Endboard: Please close your video with the end board you can download from the download section of the brief

Music: Please use the tracks in the Music Library for this specific project, or use original, unreleased tracks

TECH SPECS: 9:16 or 16:9 Full HD 1920X1080, 25fps, high quality sound, file .mp4 or .mov, codec video h264, minimum rate 10000 kbps

Max size: 2GB

Rewards : € 20,500

1st selected video : € 5,000

2nd selected video : € 3,000

3rd selected video : € 2,000

From the 4th to the 24th selected videos: € 500

TIMING

Project opening: November, 17th, 2016

Deadline: January, 22nd, 2017

Voting phase on a selection of the content shortlisted by the client start : 30/01 - end 20/02 (3 weeks)

Project expired

FAQ

Here you will be able to get in touch with our community team, ask questions and request information. You can also read and go through previous questions from your fellow videomakers.

Project expired

If you have questions, feel free to contact a Community Manager. Your request will be processed in due course.

Content

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