Project Description Let your dream come true! | Userfarm
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Let your dream come true!

International

Launched by Trollbeads

Developed by Userfarm S.p.A.

Type of content: Video
expired
Joiners 305 Joiners
Content 28 Content
Project expired

Description

Trollbeads is not just a jewel, it is also a lifestyle. The bracelet is a symbol of everyone’s story. Trollbeads was originally created in cooperation with the customers and still today it is customers who inspire the creations. 

Nothing is better than Christmas to remind us how important it is to keep dreaming. During the festivities we feel more the need to dream for us and our beloved.

Last year, during Christmas time, Trollbeads asked their fans to leave a note or a post into their jewelleries: all of them have been read, some have been selected and… this year some of them will be made true!

Get on board this new project and help us convert Christmas wishes into reality! 

Brief

Open call for video: Let your dream come true!

Client: Trollbeads

Product: Celebrate Christmas with Trollbeads


Client Background

The first Trollbeads was born thanks to a Danish goldsmith, Svend Nielsen, during the late 70s in a basement in Copenhagen. After that, his daughter Lise, a very talented woman with an interest for entrepreneurship, founds the Lise Aagaard Company with her husband Peter Agaard. This company results to be one of the most successful business cases of Denmark, taking the Trollbeads universe in more than 50 Countries around the world.

Today Trollbeads is one of the most active and renowned international businesses, with more than 20 designers located in every part of the world creating new beads every year, free to follow their inspiration for unique and amazing stories. The designers are artisans working with high quality materials: gold, silver, glass, crystals, pearls, amber and other precious stones. With a choice of more than 500 pieces, every beads and every bracelet becomes a unique piece, invented by those who wear it.

Trollbeads is not just a jewel, it is also a lifestyle. The bracelet is a symbol of everyone’s story. Trollbeads was originally created in cooperation with the customers and still today it is customers who inspire the creations.

The main focus about Trollbeads is on the possibility to create our own story.


Background on the event

Here we are, Christmas is approaching! how many ways can describe the most important, awaited and engaging festivity of the year? This is the time of gather with our family and with those we love, it is the moment to think about others, even just for Christmas wishes…

It’s a magic moment for young and adults, a period of the year when everyone is busy choosing their presents, but usually the greatest and deepest desire for ourselves or someone we love is the hardest to be found under the tree.

This is because these presents are just the occasions of being together, a project of a life together, a dream to share. This is what we aim to tell in this project, instead of celebrating Christmas with a tree and the classic picture of Nativity

Last year Trollbeads asked their fans to leave a note or a post into their jewelleries: all of them have been read, some have been selected and… this year some of them will be made true!


Call to action

Nothing is better than Christmas to remind us how important it is to keep dreaming.
During the festivities we feel more the need to dream for us and our beloved.

It is in this period that, after getting excited for a smile, we understand that when we truly believe in something, this comes true! Small or big it doesn’t matter: when you start dreaming about something, it starts getting true...

Produce a video able to represent this magic moment and able to elicit the same emotions of the people who see their dream come true. It does not matter what desire it is or if it comes true in the video, it is important that the shooting elicits emotions in the viewer!

The video might be intimate and simple, like that of a mother dreaming about a brilliant career for her son going to his first day of work; or something more universal and symbolic: a little girl dreaming for a better world with no more bad news at the telly… and where her parents are able to spend more time with her! Or, finally, the most typical dream, that could also be represented in a historical way like that of a girl looking for her charming prince, finally finding him in a theme park where he works as a charming prince… without the horse!

What is important anyway is to use your imagination to create a realistic story that lays close to the target related with the fans of Trollbeads, whose should be able to identify themselves in the videos, stimulating the buzz on social media channels. Here are some examples:

The viral video created for mother’s day by Trollbeads in an open call like this one we are launching! https://youtu.be/jAfnB-qpYtU

Another video that made more than 2 million views in few days.

This new call is purposedly thought for Christmas 2015 and is the natural continuation of the story Trollbeads is writing with Userfarm’s creative crowd; the desire is that this chapter is even more exciting and engaging that the previous ones…

We are looking for a video able to impact like that of Unsung Hero of the spectacular ones of John Lewis.

We want stories able to deeply thrill us, which make us appreciate the time spent to watch to them and share them with our loved ones.

Feel yourself free to use as an inspiration the dreams and desires written by Trollbeads’ fans. They are available in the MATERIALS section where you can also find the ending board with which you must end your video.

Finally, do not concentrate your creativity just on the classic Christmas symbols, what we are looking for is not one of those predictable Christmas videos, but a real and inspiring story about the meaning of this festivity: having a good time with the people we love, something immaterial that lasts forever...

GUIDELINES and COPYRIGHT

It is fundamental that the videos do not represent products or brands different than those related with Trollbeads. These same products must be blurred by the directors otherwise the videos will not be approved by Userfarm’s editorial staff. At the same time, music has to be original or taken from Userfarm’s Music Library.

  • Video lenght: 30 to 120 seconds. 
  • Language: Italian or with no dialogues (no dialogues preferred) 


TECH SPECS


Format: 16:9 Full HD 1920X1080, file .mp4 or .mov, codec video h264
Max file size: 2GB


Duration and rewards

Start: 7th October 2015
Deadline: 25th November 2015

Voting: 26th November – 6th December 2015

Total rewards: 10.000 Euros
1st selected video: 5.000 Euros
2nd selected video: 2.000 Euros
3rd selected video: 1.000 Euros
4th selected video: 1.000 Euros
5th selected video: 1.000 Euros

Project expired

FAQ

Here you will be able to get in touch with our community team, ask questions and request information. You can also read and go through previous questions from your fellow videomakers.

Project expired

If you have questions, feel free to contact a Community Manager. Your request will be processed in due course.

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