Video Contest: Love life, love pasta: in your own way! - Userfarm
* Required field

Love life, love pasta: in your own way!

International

Launched by Barilla

Developed by Userfarm S.p.A.

Type of content: Video
expired
Joiners 2113 Joiners
Content 166 Content
Project expired

Description

Watch the 10 selected videos!

“Love life, love pasta; in your own way!” is the first Call-To-Action campaign to be hosted on Barilla Factory.

The project is two fold – firstly to announce the launch of the platform, which comes as a direct result of the success of two previous contests Sughi Barilla and Di che pasta sei fatto.

And secondly to promote the idea of “Love life, love pasta: in your own way!” by exploring and emphasising the values that Barilla will be promoting as part of it’s future communication strategy.

These values can be described in 3 key words; diversity, uniqueness and inclusion.

Click on the "Join" button to read the brief and discover all the details about the project. Remember that by joining the call you are not forced to participate.

Brief

Barilla Video Factory

Call for video: “Love life, love pasta: in your own way!”

Client: Barilla

Product: Whole brand, focus on Pasta.

About the client

Born in Parma, in 1877, in a bakery shop, Barilla is today among the first Italian food companies. The Group employs more than 8,000 people and in 2013 had a turnover of 3.200 million euros. Barilla has become popular across world thanks to a focus on proper nutrition from simple and genuine products, tasting excellent and nutritionally balanced - a result of its business philosophy: "good for you, good for the planet and good for the communities". It's a business philosophy that shows it cares for the customer, the planet and the communities in which the company operates.

Mission

“Love life, love pasta; in your own way!” is the first Call-To-Action campaign to be hosted on Barilla Factory.

The project is two fold – firstly to announce the launch of the platform, which comes as a direct result of the success of two previous contests Sughi Barilla and Di che pasta sei fatto.

And secondly to promote the idea of “Love life, love pasta: in your own way!” by exploring and emphasising the values that Barilla will be promoting as part of it’s future communication strategy.

These values can be described in 3 key words; diversity, uniqueness and inclusion.

Call to action

Have you ever stopped to think about how important your personality, your opinions and your creative approach are? Not only for you, but for the people who get their inspiration from you - for people who are looking to change and improve things for the better.

Barilla Factory wants you to convey this message“…in your own way”. This is your chance to create a video that focuses on the things that make us all unique, that we have the ability to create something extraordinary if we put our hearts and minds to it – if we’re passionate and believe in something enough.

Consider also that differences are what make our families and communities more culturally rich, interesting, enjoyable and full of positive value.

So, all the things that make our way of life special, including being together, or just sitting down and enjoying a meal with family and friends.

You should emphasise in your video, how diversity is one of the key strengths of our time.

We are, in fact, looking for a creative vision of our world, made up of new kinds of communities, such as the digital relationships, born and developed thanks to social networks; the co-housing among young professionals in big metropolis; extended families; friends enjoyimg niche hobbies or trends.

The only mandatory element that you have to put on your video is pasta (even only for a few moments) as a link among other elements, good for you and for your community, that testifies or is even accomplice of your story.

Important: this doesn’t mean that we are simply looking for a new commercial for pasta

Recognise and value the many differences that make us unique people – that it’s the first step to build a better world.

So: Good 4 you -> Good 4 the community -> Good 4 the Planet!

Finally remember that we are not looking for a specific format, but for different expressions of these topics: so you can use all the videomaking and animation techs that you prefer, bearing in mind that the aim is to engage the viewer, making him smile and making him sharing your work on his social networks.

Love life, love pasta: in your own way!

Some suggestions for your work

For example, you could tell the story of a child that is doing a test a school where he has to describe 3 things that he likes to do with his parents:

- Fishing with his dad and learning how to make flies for bait.

- His second favourite thing to do is to help mum in the kitchen as they prepare lunch for his grandparents

- But most of all to have lunch at home with his family and lunch with his biological parents in Brazil at the same time. An extended family having lunch across the world.

Guidelines branding

Barilla brand must not be present in the video. Pasta can be shown outside its packaging and the packaging must not include any branding.

Copyright

The video must not make reference to any brands or well-known products. These should be obscured or the video will not be approved.

Music: please use one of the tracks provided in the Userfarm Music Library or unreleased tracks created just for this project. You cannot use music under creative commons license.

Duration: 30 - 60 sec

Technical Specifications:

Format: 16:9 Full HD

Maximum Size: 2GB

All dialogues and voice over must have English subtitles;

Please when uploading your video, write the description in English;

 

Contest duration, voting, rewards

Start: 14/07/2014 

Deadline: 30/10/2014 at 2 PM (CET)

At the end of the contest the Userfam Team will prepare a short list of the best 20-30 works, among which the client will choose its 10 favourites. Then we will ask to Barilla’s fanbase to vote for the best video among the 10 preselected, over a 1 week period. At the end the client will decide the order in which the rewards will be assigned.

Top Jury Period

From 30/10/2014 to 06/11/2014

Starting vote: 25th November 2014 at 16:00 (CET)

Ending vote: 9th December 2014 at 14:00 (CET)

Announcement of selected videomakers: 18th December 2014

Rewards Total: 40.000 euro

1st video selected: 15.000 euro

2nd video selected: 10.000 euro

3rd video selected: 5.000 euro

4th video selected: 3.000 euro

5th video selected: 2.000 euro

6th video selected: 1.000 euro

7th video selected: 1.000 euro

8th video selected: 1.000 euro

9th video selected: 1.000 euro

10th video selected: 1.000 euro

Project expired

FAQ

Here you will be able to get in touch with our community team, ask questions and request information. You can also read and go through previous questions from your fellow videomakers.

Project expired

If you have questions, feel free to contact a Community Manager. Your request will be processed in due course.

l
sort by

Content