Video Contest: Do not spare on pleasure! - Userfarm
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Do not spare on pleasure!

International

Launched by Cdiscount

Developed by Userfarm France SARL

Evaluating
Type of content: Video

€12000 Total rewards

expired
Joiners 361 Joiners
Content 125 Content
Project expired

Description

The mission is to raise brand awareness of Cdiscount via its loyalty membership Cdiscount à volonté and to show how the company helps you in your everyday life. 

Do not spare on pleasure!

Create a video in which you show how people’s daily life improves by being a member of Cdiscount.

€12,000 in total rewards

Deadline: 18th of March 2019

Brief

OPEN CALL

CLIENT: Cdiscount

 

MISSION

Cdiscount is THE way to buy online in France.

The mission is to raise brand awareness of Cdiscount via its loyalty membership Cdiscount à volonté and to show how the company helps you in your everyday life. We appreciate Cdiscount’s friendship, speed and convenience, as Cdiscount is aware of its clients realities and needs.

Being a member of Cdiscount à volonté, means having access to a programme which enhances your daily life thanks to its benefits:

- The benefit #1: Unlimited and free express delivery (for delivery of daily-use products as well as emergency special needs)

- Other benefits:

  • Exclusive discounts on top of low prices on our products and services
  • Good deals with partner brands
  • Benefits for all the family (Birthday vouchers, membership sharing, VIP prices for diaper subscriptions)
  • Unlimited online press

 

CALL TO ACTION

With Cdiscount à volonté, we add pleasure to your daily life by offering free and unlimited express delivery all year long and so many more benefits.

Create a video in which you show how people’s daily life improves by being a member of Cdiscount.

 

Show how surprising, exciting, rewarding it is to receive

what you choose every day, via express delivery.

 

You can choose a metaphoric approach, by showing someone’s daily life, that has improved in speed, rewards and enjoyment.

You can show many needs, desires and questions the answer of which is always Cdiscount.

You can use a character representative of the consumers, like a friend or partner, who embodies the brand values and... makes things happen the way you like!

 

You can show the Cdiscount website but please remember that we want to create engagement, not to show how the product works.

 

TARGET AUDIENCE

Everyone who knows how sweet it is to have some help in order to make your everyday life easier. A dynamic target who might be interested in buying online, but also everyone who can appreciate the pleasure of getting what you need, fast and easy.

TONE OF VOICE:

Be brave, be disruptive. Describe a target of dynamic French people who love getting things sorted, fast, with a smile. Show the proximity of Cdiscount to its Clients.

Be funny, be out of the box, but not cynical.

LANGUE

You can decide if using dialogue or not. If you use dialogue and VO, the language must be French. Please note that the video must work without audio too!

ENDBOARD

Be creative with your 3-second endboard! Use the assets provided in the additional materials section and end your video with your created endboard. However, if you would like to use the 3-second endboard already provided, you can do that as well. You can download the standard endboard in the additional materials section too (available soon)

TECH SPECS:

Please upload your video in landscape 16:9 and 1:1 square format.

16:9 Full HD and 1:1 1920X1080, 25fps, high quality sound, file .mp4 or .mov, codec video h264, minimum rate 10000 kbps

Max size: 2GB

 

Video length: up to 30” including the endboard

If selected, your video will be edited down to 6" including 3" endboard... So, make sure you have a powerful key visual in it. If you want to create the 6" yourself, that would be great!

TIMING

Launch: February, 18th 2019

End of contest: March, 18th 2019 (23:59 CET TIME)

Sharing phase: March 21th – April 1st

 

REWARDS :

total amount 12k

1st selected: €6,000

2nd selected:€2,000

3rd selected: €1,000

4th selected: €1,000

5th selected: €1,000

6th selected: €1,000

Project expired

FAQ

Here you will be able to get in touch with our community team, ask questions and request information. You can also read and go through previous questions from your fellow videomakers.

Project expired

If you have questions, feel free to contact a Community Manager. Your request will be processed in due course.

Content

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