1. You are above the age of 18 years.
2. You will treat any information and material available for the call as confidential information and you therefore expressly declare that you will not:
- disclose this information to any third party be it through sharing on Facebook, on Instagram or on any other social media nor will you distribute or disclose the material on your own website or in any other way;
- you will not use the confidential material in any other way than in participating in the call.
3. You understand that any violation of the confidentiality obligations that you have accepted through this agreement might lead to legal action being initiated against you.
4. You are allowed to use the trademarks, tradenames or any other symbol of Poste Italiane Group for the only purpose of contributing to and participating in the call and no legal rights to trademarks, tradenames, other symbols or to the material are transferred to you through your participation in the call or in any other ways. For the avoidance of any doubt, you shall not publish, share and/or make available any video you may submit to participate in the call - such as including Poste Italiane Group trademarks, tradenames or any other related symbols - on websites and social platform (including but not limited to Facebook and Instagram) unless: (i) expressly authorized to do so by Poste Italiane Group and/or its agency HDRA; and/or (ii) sharing and/or publishing is made for not commercial purposes, through embedding of the video that have been selected and published or otherwise firstly used by Poste Italiane Group. In any event any publishing and/or disclosure whatsoever of finally selected video shall not be made before Poste Italiane Group first use and/or exploitation.
Open Call for video: Spread the Christmas joy!
To create a warm and engaging connection between Nutella and Christmas. To inspire Nutella fans – 32 million Facebook fans! - with a heart warming and emotional Christmas story.
To give Nutella the best possible role in Christmas.
Call to action
Nutella is one of us. It’s part of our memories, of our childhood, of our family and our childrens’ happiness.
It’s the enthusiasm to wake up…and to celebrate everyday with a new smile. That’s why Christmas is one of the best possible periods for Nutella to celebrate with its fans and engage them in stories they can’t avoid sharing.
The most important value Christmas and Nutella have in common is joy: the joy to be surprised, to share, to celebrate, to meet the ones you love.
Spread the Christmas joy! Create the most beautiful and joyful Christmas tale, inspired by Nutella. It can be a real life one or an animated one, it can be with your kids, with your family or with your friends. It must bring an explosion of positive and sparking feelings, something that leaves you with a wide smile after you have watched it.
Something that you and anyone would love to share.
What’s the role of Nutella here? It can be one of the family, it can be a big or small part of the storytelling. It can be a character. It could be the Christmas joy activator, the glue that holds Christmas together, the catalyst for that unique Christmas feeling. It can be an ingredient in a Christmas recipe. It can be eaten, or stay in the legendary jar. You decide.
And remember this is not a commercial, this is a Christmas tale.
Any kind of family that celebrates togetherness with joy.
Tone of voice
Warm, emotional, joyful. We want to leave people with a sweet childish smile on their faces.
Language: Spanish, French, Italian, English, German – all these languages are fine, but it is even better if your story can be told without words.
FORMAT: up to 30 secs
END BOARD Please close your video with the end board you can download from the dedicated area.
• Product: o please don’t show people eating Nutella by itself - with a spoon or finger for example. If eaten, it should be with something else - spread on something, or in a recipe. o Please avoid over-consumption; you don’t need to over-eat Nutella to know how delicious it is.
The standard for one portion is 15g/1tablespoon o Do not talk about Nutella addiction, for example “I can’t stop eating it” o Do not use Nutella in an inappropriate way: e.g. as a beauty mask, or spread on the body o No animals eating Nutella, even if we know it’s difficult to resist the temptation ;-) o Please avoid sexually suggestive content
TECH SPECS: 16:9 Full HD 1920X1080, 25fps, high quality sound, file .mp4 or .mov, codec video h264, minimum rate 10000 kbps Max size: 2GB Please bear in mind that, if your video is selected, you will be requested to provide also the sound on a separate file.
MUSIC: Please use only tracks from our Music library
Launch: 19th December 2016
End: 7th March 2017