Video Contest: Leave the peace of mind to others - Userfarm
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Leave the peace of mind to others

International

Launched by Ferrero

Developed by Userfarm Italia S.r.l.

Type of content: Video
expired
Joiners 572 Joiners
Content 38 Content
Project expired

Description

The iconic Mon Chéri brand launched a call for videos with Userfarm in order to deepen the brand image and to give it a more contemporary perception.

Mon Chéri is a product which provides chocolate lovers with a multisensorial experience - An experience so intense that one feels more alive than ever.

The brief invites you to show how the unique characteristics of a Mon Chéri ensure a spark of excitement in each bite, far from a peaceful mind!

 

Click on "Join the project" to have access to all the details of the brief

€15,000 of total rewards - €7,000 for the 1st selected

Deadline is on the 2nd of July!

Brief

OPEN CALL: “Leave peace of mind to others”

 CLIENT: Mon Chéri

 Ferrero Mon Chéri is a crunchy dark chocolate praline, with the warmth of liqueur and sweetness of cherry.

MISSION:

To relaunch Mon Chéri, giving it a contemporary and appealing brand image and perception through original video which will play, in a relevant and significant way, with the three unique elements of the praline.

CALL TO ACTION “Leave the peace of mind to others”

 What are life’s best moments? They are those moments when our senses are alive...When we feel really alive.

 Who would not like the opportunity to live these intense moments every day? Just decide that you want to. Just decide you want to leave the peace of mind to others and let pleasure guide you!

Create a video that shows Mon Chéri as the pleasant accomplice or instigator of your choice. The dark and crunchy chocolate praline which contains a sweet and soft cherry dipped in intense liquor.

Feel free to use your creativity! We are looking for new ways, using contemporary language and the product’s attributes to renew and strengthen the product’s present positioning.

This is a positioning that, thanks to the union between sweetness, warmth and crunchiness, expresses the following:

  • Intensity (the ability to live intensely in every moment...just like the intensity of pleasure you get from experiencing a Mon Chéri )

  • Character (the ability to show a different side of a unique character, determined by a passion for life, just like Mon Chéri can)

  • Glamour (the willingness to distinguish oneself with up-to-date lifestyle choices, that are never obvious and are always defined by personal gratification, just like Mon Chéri gives us)

Don’t forget the unique multi-sensorial taste experience  (crunchy/soft/liquid, bitter/sweet/intense) which only a Mon Chéri can give! Because a spark of excitement is in just one bite.

PRODUCT ATTRIBUTES

 The product’s attributes consist in the ingredients which make Mon Chéri unique: a box of dark and crunchy chocolate which encompasses a sweet and soft cherry deeply immersed in intense liquor.

In your video, these attributes must be represented. They must be integrated into the storytelling, as can be seen in the Mon Chéri commercial,  or using the demo of product footage available in the download area.

BRANDING GUIDELINES

 Please do not show any other logos or recognisable brands.

The Mon Chéri brand must appear in the first 10 seconds of the video.

You must show a Mon Chéri praline and its consumption in your video. Check the MANDATORY paragraph for more information.

If you want to receive the product email us your address and phone number to info@userfarm.com

TONE OF VOICE:

Original and contemporary, fresh, bold in originality but at the same time, clear and direct. The video has to sustain and highlight the main values of Mon Chéri:  joie de vivre, intense, genuine but also assertive, experienced, free thinking.

Tech specs: 16:9 Full HD, 1920x1080 o 9:16, 1080x1920, 25fps, high quality sound, file .mp4 or .mov, codec video h264, minimum rate 10000 kbps

Max size: 2GB

Music:  Please only use the Userfarm Music Library or original unreleased music tracks

Endboard: Available here

Duration: Max 30 secs, including the endboard.

MANDATORIES:

  • Don’t explicitly mention alcohol

  • Don’t show consuming the product if they are alone.

  • Don’t show consumption of the product by children and/or teenagers (no one less than 30 years old)

  • Don’t open the praline and avoid showing chewing. You can use the Mon chéri commercial as a reference only for the chewing of the product.

  • Avoid tacky situations

  • Avoid over-complicated stories

  • The main audience is Italian, so avoid actors with a non-European look or an exotic situation

  • Use the Italian packaging present in the brand book available in the download area.

TARGET

Men or Women (30-44), dynamic, full of life, trendsetters in their environments, who love to enhance their life with an intense moment of emotion that makes them feel alive.

LANGUAGE - DIALOGUE

We are looking for creativity that works without voiceover or dialogue. If you have to use dialogue it must be Italian with Italian subtitles.

TIMING

Start 15/05/2018

Deadline 02/07/2018

Sharing Phase 3-17/07/2018

Rewards €15,000

1st - €7,000

2nd - €3,000

3rd - €2,000

4th - €2,000

5th - €1,000

Project expired

FAQ

Here you will be able to get in touch with our community team, ask questions and request information. You can also read and go through previous questions from your fellow videomakers.

Project expired

If you have questions, feel free to contact a Community Manager. Your request will be processed in due course.

Content

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