Video Contest: Everything starts with Justin Bridou - Userfarm
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Everything starts with Justin Bridou

International

Launched by Justin Bridou

Developed by Userfarm France SARL

Evaluating
Type of content: Idea

€5000 Total rewards

expired
Joiners 307 Joiners
Content 272 Content
Project expired

Description

                                        1 week, 500 characters, €5,000 of total rewards!

 

Justin Bridou, the most renowned and consumed brand of Saucisson (salami) in France believes that moments shared together bring real happiness and exists to facilitate these moments of pleasure.

 

Everything starts with Justin Bridou…

Find an engaging and original concept to connect Justin Bridou products with Aperitif and make the brand iconic in this category.

Your idea will inspire an unforgettable commercial in which there won’t be anyone thinking about Aperitif without thinking about Justin Bridou.

Deadline: 13/02/2019 at 11:59 pm (CET)

Brief

IDEA 500: “Everything starts with Justin Bridou”

CLIENT: Justin Bridou

 

WHO WE ARE

Justin Bridou is the most renowned and consumed brand of Saucisson (salami) in France. For more than 30 years, Justin Bridou has had a mission of offering products created in a traditional way and adapted to consumers’ lifestyles and desires.

OUR BELIEFS

We believe that moments shared together bring real happiness, and we exist to facilitate these moments with pleasure and creativity. We create ingenious products (both convenient and tasty that is high quality) which allow consumers to enjoy what really matters: genuine and sincere moments of shared happiness.

YOUR MISSION

Find an engaging and original concept to connect Justin Bridou products with Aperitif and make the brand iconic in this category. This idea will become a commercial broadcasted on French TV!

What do we mean by Aperitif?

It is an attitude, a state of mind, a moment of pleasure, a togetherness that can be taken anywhere if Justin Bridou is with you. Because an Aperitif without Justin Bridou just isn’t the same…

Your idea will inspire an unforgettable commercial in which…

there won’t be anyone thinking about Aperitif without thinking about Justin Bridou.

 

CALL TO ACTION

As soon as I open a Justin Bridou pack of Mini Bâton de Berger, as soon as I cut a slice of Bâton de Berger… Everything begins! It is the spark, the starting point of a successful apéritif, of an unforgettable evening!

 

Everything starts with Justin Bridou…

Any moment or situation that can be unconventional, fun, poetic, musical...

 

Imagine these tricky situations that get solved in the last minute, the instants that might get out of control, the opportunities almost missed, the improbable encounters, the moments which turned out to be memorable… They all started with a simple pack of Mini Bâton de Berger being opened.

 

CONSTRAINTS

In France, we are not allowed to show alcohol on TV! So if your idea implies that someone is drinking something, please make it vague: it could be anything, from water to an orange juice, maybe a glass of wine? Who knows, the key is Justin Bridou.

We also need a particular idea, not only a festive atmosphere or a series of party scenes.

Justin Bridou does not want to personify the Brand, we are not looking for ideas using the image of the logo.

 

TARGET AUDIENCE

Everyone who is lively, who knows the joys of life, who has a pinch of humour but, when it comes to enjoying food, knows what quality is and looks for it!

TONE OF VOICE:

Togetherness, modernity, sharing, “joie de vivre”, positivity, happiness and friendship. We are genuine and sometimes sassy, but always remaining warm and respectful.

That being said, be brave, be disruptive, what would catch your attention if you were watching TV? Go for it!

LANGUAGE

You can use dialogue if necessary in your idea. Languages welcomed are French, English, Spanish, Italian.

TECH SPECS:

Your idea must fit into an up-to-20-second format, but it must be strong enough to be cut into shorter video clips. Your idea should be described in a text of 500 characters max.

 

AGENDA

Start: 04/02/2019

Deadline: 13/02/2019 at 11:59 pm (CET)

 

REWARDS

5000 of total rewards

1° idea selected: 2200

From 2° to 15° idea selected: 200

Project expired

FAQ

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Project expired

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Content

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