Project Description 'The Best Grandpa There Is!' | Userfarm
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'The Best Grandpa There Is!'

Launched by Nonno Nanni

Developed by Userfarm Italia S.r.l.

Type of content: Video
expired
Joiners 349 Joiners
Content 28 Content
Project expired

Description

The grandpa is always the family figure that inspires goodness, compassion, wisdom, and unconditional love, but there are some that set a real example of these qualities for everyone, not just their family.


In historical longevity of the Nonno Nanni brand we are looking for videos that tell and bring to life "The best grandfather there is". Real grandparents, Italians, who with their experiences, are true inspirations for future generations.


Create a video that shows, in your opinion, the “best grandpa ever”

You are free to use any narrative format, we are not looking for simply an interview, astound with your ability to give a name and face to the best grandpa ever.

Deadline: 03/09/2018
Total Rewards: €7000

Brief

OPEN CALL: “Il nonno più buono che c’è!” [The best grandpa there is!]

CLIENT: Nonno Nanni

MISSION:
In historical longevity of the Nonno Nanni brand we are looking for videos that tell and bring to life "The best grandfather there is". Real grandparents, Italians, who with their experiences, are true inspirations for future generations.

CALL TO ACTION:
“Il nonno più buono che c’è!”
The grandpa is always the family figure that inspires goodness, compassion, wisdom, and unconditional love… but there are some that set a real example of these qualities for everyone, not just their family.
What we are looking for is something that gives a voice to these very special grandpas.
Create a video that shows, in your opinion, the “best grandpa ever”
You are free to use any narrative format, we are not looking for simply an interview, astound with your ability to give a name and face to the best grandpa ever.
The only thing we ask is that you portray a real grandpa, that lives in Italy and would be, in the case of being selected happy to celebrate and share his story with us, at the headquarters of Latteria Montella, in Giavera del Montello, in the province of Treviso, on the day that is most important for all of the grandparents of Italy- the 2nd of October, Grandparent’s Day.
The grandpa we are looking for doesn’t necessarily have to be a “champion of intelligence” but more so a “champion of goodness”, meaning they don’t have to have a list of incredible accomplishments. They need to have inspired the ones around them with benevolence and altruism.
We’re talking about inspiration because we are looking for a story that is very emotional, the protagonist and the images you shoot need to touch the heartstrings of the viewer. Evocative, poetic, and full of pathos.
The main character can be a grandpa or grandma, but we are also open to the idea of a grandparent paired with their other half!
The key theme of the story can be emotional, but you can also incorporate lighter and even ironic moments if well integrated and balanced in the video.
Please remember to use the graphics that are available in the download area.

BRANDING GUIDELINES
•         Avoid representing Nonni Nanni products in the video
•       The video should not have apparent logos or products with a noticeable design of other brands
•         Avoid stories related to the dairy industry, even if on a small scale
•         Avoid stories focused on religious or political themes
•         Avoid stories in which there are indications of the exploitation of animals
•       Avoid alcoholic beverages/ anyhone consuming them, as well as smoking of any tobacco products/ pipes
•         Avoid themes that could be considered controversial
•         Avoid filming people with many visible tattoos

TONE OF VOICE
Emotional, touching, something that is able to show the viewers the universal values of the best grandparents that we can imagine. The best grandparents are “examples”, “memories” and “wisdom” but they also know how to read and interpret the present to dream of a better future… If there is space in your video for a moment of irony you are free to use it, as long as it is well integrated into an emotional storyline.

SOME PHRASES THAT COVER EMOTIONAL POINTS:
•         Grandparents recall the simplicity of the true values of life
•         Grandparents hand down a knowledge given by experience, learned through life
•         Grandparents' memories preserve words, memories and flavors of a distant time
•         Grandparents are the custodians of family traditions
•         Grandparents are the spokespeople of family values
•         Grandparents are the reference points for children and grandchildren
•         Grandparents help keep the family together
•         Grandparents are indispensable for the growth of children
•         Grandparents pass on knowledge

TEC SPECS: 16:9 Full HD, 1920x1080 25fps, high quality sound, file .mp4 or .mov, codec video h264, minimum rate 10000 kbps
Max size: 2GB

Music:
We ask that you please either use music available in the Userfarm music library or original and unpublished tracks.

Graphics:
Graphics available to download here

Duration:
Maximum 45 seconds including graphics

Language / Dialogue
Italian

TIMING
Start: 13/06/2018
Deadline: 03/09/2018
REWARDS - 7000€
1°- 3500€
2° - 3500€

 

Project expired

FAQ

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Project expired

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Content

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