Project Description #ageisjustanumber... To be fully enjoyed ! | Userfarm
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#ageisjustanumber... To be fully enjoyed !

International

Launched by Essilor

Developed by Userfarm France SARL

Type of content: Video
expired
Joiners 570 Joiners
Content 103 Content
Project expired

Description

#Ageisjustanumber... To be fully enjoyed !

The lenses brand Varilux has launched a new call for videos: #ageisjustanumber.

How often have you seen friends, neighbours or relatives acting weirdly because they won't admit their sight is changing? Your mission is to invent an engaging story around this concept.

For more information, have a look at the brief by clicking on "Join the Project".

Read the brief and create a video before the 5th September. 10 videos will be selected!

 

Brief

OPEN CALL FOR VIDEOS: “#ageisjustanumber… to be fully enjoyed!”

CLIENT: Essilor

BRAND: Varilux

 

ABOUT

As soon as someone puts them on, Varilux® lenses provide sharp, effortless vision at any distance - near and far and anywhere in-between. Varilux lets wearers pursue their personal and professional projects with confidence and makes them feel empowered to enjoy life to the fullest.

This specific project targets people experiencing presbyopia/“tired eyes” symptoms but who refuse to face up to these symptoms because they don’t want to feel old.

Varilux produces the best possible products for them to fully enjoy their life and their age which, by the way…. is just a number!

 

MISSION

We ask all of our filmmakers to join the #ageisjustanumber movement and embrace the chance to fully enjoy your life and your age, thanks to Varilux’s amazing lenses.

We ask you to create a video showing how silly it is to consider yourself old just because your eyes are not behaving as you’d like them to. You’re sure to feel old if you make choices that do not help you enjoy your life!

 

CALL TO ACTION

How many times does one of your friends, neighbours, colleagues or family members behave weirdly because they don’t want to admit their sight has changed? They refuse to send text messages, they invent excuses not to share a funny article in a magazine, or they realise their arm is not long enough to hold the book far enough away to read!

Bring these situations to life in funny and engaging short videos to prove that…

“#ageisjustanumber… to be fully enjoyed!”

 

WHO WE WANT TO SEE IN THE VIDEO

People over 45 years old. Dynamic people, cool men and women who don’t want to face the fact that they are experiencing presbyopia.

They miss out on enjoyable experiences like...

…reading a funny story a friend is showing them….

…fixing a piece of jewellery for a woman they really like…

…reading a small watch…

or they make the craziest excuses to avoid situations where they are supposed to see properly from close up…

… and create the oddest situations to be able to “see from a  short distance” without proper gasses…

We don’t want you to show losers, but cool people who are doing everything they can to avoid facing up to a problem and therefore they make you laugh and create surreal situations.

We like these people to be sporty: so any sporty situations with a yoga environment, say, or playing squash or at a bowling competition are more than welcome.

You can choose the youngest section of the target audience (45-50 years old), or the oldest one (55-60 years old). The important thing is for them to be healthy and smart.

CREATIVE STYLE:

Engaging, unique, understandable, relatable, and fun. They can be crazy, funny, outside-the-box, but not grossly over the top.We are looking for real life videos.

VIDEO LENGTH

Up to 15secs, 5secs end board included

MUSIC: Please only use the Userfarm Music Library or original, unreleased tracks.

ENDBOARD

Endboard available here

LANGUAGE:

Videos with no dialogue are preferred. If dialogue is used, it must be French.

 

TIMING

Launch: June 20th

End: Sept 5th

Sharing Phase: 19 September – 3 October.

 

TOTAL REWARDS 15000 Euro

1° - 3000€

2° - 3000€

3° - 2000€

4° - 1000€

5° - 1000€

6° - 1000€

7° - 1000€

8° - 1000€

9° - 1000€

10° - 1000€

Project expired

FAQ

Here you will be able to get in touch with our community team, ask questions and request information. You can also read and go through previous questions from your fellow videomakers.

Project expired

If you have questions, feel free to contact a Community Manager. Your request will be processed in due course.

Content

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