Video Contest: 'Do You Know Where it Goes?!' - Userfarm
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'Do You Know Where it Goes?!'

International

Launched by Heritage Global per Centro di Coordinamento RAEE

Developed by Userfarm Italia S.r.l.

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Type of content: Video

€12500 Total rewards

expired
Joiners 406 Joiners
Content 72 Content
Project expired

Description

OPEN CALL“Do you know where it goes?!"

There are millions of items to be recycled; actually, billions, and still we often overlook them, to the point that we can’t even recognize them! It’s enough to think that more than 60% of the RAEE in the whole world does not end up in the right disposal centre!

We are not asking for an educational video or a tutorial; we are looking for strong ideas, acting as breakthrough towards the awareness of this world.

 

Deadline: Monday, 19/03/2019

TOTAL REWARDS – 12.500€

 

Brief

OPEN CALL: “Do you know where it goes?!”

CLIENT: Heritage Global per Centro di Coordinamento RAEE

MISSION:

We are asking for a series of memorable, strong videos aiming to explain to a broad public what RAEE is, and their advice on waste disposal.

The videos must be:

Striking: That’s because many people still don’t know what RAEE is.

Memorable: Because they’ll give precise guidelines about ‘the correct behaviour’ to follow.

For the general public, because we all have something to do with RAEE disposal… and on top of that, if your video lives up to expectations, it will be used in a national campaign on TV.

Do you think that’s for you? We believe so, that’s why we urge you to try it!

RAEE:

The RAEE, Italian acronym for WEEE (Waste of electric and electronic equipment), is divided into 5 groups (from the biggest and bulkiest like washing machines, down to light bulbs) and they all deserve to be disposed of correctly.

Additionally cables, old phones, a broken keyboard… maybe we don’t realize how widespread they are, and none of them deserves to be thrown in the general waste!

You can find out many other details about the RAEE on their website https://raccoltaraee.it/ , which is the website of the RAEE coordination centre, the main character of this campaign.

CALL TO ACTION:

“Do you know where it goes?!”

There are millions of items to be recycled; actually, billions, and still we often overlook them, to the point that we can’t even recognize them! It’s enough to think that more than 60% of the RAEE in the whole world does not end up in the right disposal centre!

Still, for every single one of them, there is a destiny which is already written, a happy ending we all want but very seldom happens. Why?

It’s simply because many people still don’t know what a RAEE is, and how to dispose of it! In fact, it’s not just waste, therefore it can’t be disposed of in the general waste or, as it often happens, directly in the rubbish bin!

By recycling the RAEE, risks for the environment and for human health will be minimized, and less polluting of chemicals ( like chlorine, fluorine…) and toxins ( like mercury) which can be found in electrical and electronic appliances, will disperse.

From the RAEE, precious materials like gold, copper, silver and many more can be extracted; this allows the reduction of the useless waste of massive amounts of valuable materials, which can be re-used. Your mission is to make a video, in order to raise awareness (in an imaginative and striking way) among the Italians about how to dispose of the RAEE.

You must begin from the basics, as most people still don’t know that even a light bulb is considered a RAEE.

We are not asking for an educational video or a tutorial; we are looking for strong ideas, acting as breakthrough towards the awareness of this world.

For example, imagine a scurrying family pulling over to abandon what looks like a dog. Only after they leave briskly we find out they threw in a rubbish bin an electric oven, two light bulbs and their old wireless telephone…

Still, don’t be stuck in negative examples, you can also use a positive storyline to explain the importance of knowing where to throw a RAEE, as shown in the RAEE Man Movie you can find at this link

 https://www.youtube.com/watch?v=xF3l4v63BdI

Whatever your creative subject, the endboard will be the tool allowing you to shift the attention to the message we want to convey: ‘ A RAEE is not any random waste’ – ‘Discover one among the 4000 RAEE collection points on raccoltaraee.it’.

DOS AND DON’TS:

-        Any references to politics, as well as the use of any political terms, are strictly forbidden.

-        Avoid at all costs to show anxiety, depression, negative or problematic moments/situations. The messages conveyed must all be POSITIVE.

-        Don’t show any logos or brands, except for RaccoltaRaee.it

-        Don’t favour any particular ethnicity, social class or age group; avoid subjects with discriminatory elements.

-        Real- life footage is to be preferred; however, it’s possible to use 2D or 3D animations.

-        Raccoltaraee takes place in Italy; therefore, it’s important for the creativity to have link with this country.

-        Use old appliances, not next-generation technology, and make sure there are no logos and the design is  not easily recognisable (i.e. no Iphones).

STYLE:

Fresh, striking, unforgettable. Funny or even emotional if you prefer, but never boring, predictable or - even worse – stuffy!

TARGET AUDIENCE:

All Italian citizens, from the youngest to the oldest.

TECH SPECS:

 16:9 Full HD, 1920x1080 25fps, high quality sound, file .mp4 or .mov, codec video h264, minimum rate 10000kbps

Max size: 2GB

Music:

We remind you to use only songs made available by the Userfarm Music Library or original and unpublished tracks

Graphics:

In the download area you can find an endboard to be used at the end of your video.

Video length:

30 seconds; should the video be selected, it will have to work well in 15 seconds as well. You may already make a 15 second cut to show how it performs!

LANGUAGE – DIALOGUES – SUBTITLES

The video can be made with or without dialogues and voiceover. However, it must be in Italian and with subtitles. You can find the subtitle template in the download area in the brief.

TIMING

-        Starts:  11/02/2019

-        Deadline:  19/03/2019

TOTAL REWARDS – 12.500€

1st video selected - 5.000€

2nd video selected - 2.500€

3rd video selected - 1.500€

4th to the 10th video selected - 500€

Project expired

FAQ

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