Project Description Formidabile! | Userfarm
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Formidabile!

International

Launched by Sandoz

Developed by Userfarm Italia S.r.l.

Voting
Type of content: Video

€12000 Total rewards

expired
Joiners 609 Joiners
Content 186 Content
Project expired

Description

Flormidabil is an innovative food supplement due to the balance of intestinal flora that, thanks to its unique and exclusive formulation, has revolutionized the world of probiotics!
 
Increase the awareness of Flormidabil through a series of engaging, short videos that have a high potential of going viral. You have 10 seconds to create an irresistible curiosity towards Flormidabil. On the other hand, it brings out the formidable that is in us!
 
Deadline: 10/12/2018
REWARDS – 12.000€

Brief

OPEN CALL: “Formidable!”

CLIENT: Flormidabil

MISSION:

Increase the awareness of Flormidabil through a series of engaging, short videos that have a high potential of going viral. Flormidabil is an innovative food supplement due to the balance of intestinal flora that, thanks to its unique and exclusive formulation, has revolutionized the world of probiotics!

BENEFITS OF THE PRODUCT

  • Up to 70 billion live lactic bacteria thanks to a formula that draws on 5 different bacterial strains- this differentiates Flormidabil from many other probiotic products.
  • They are the "friendly bacteria" probiotics, from the Greek roots "pro-bios" which means, "in favor of life". Our gut’s best friend.
  • No need to store the product in the fridge.
  • No fillers (no gluten, no lactose 1, no GMOs).
  • Vegan.

It takes a formidable product to feed the formidable that is in you!

CALL TO ACTION:

“Formidable!”

The challenge for your video is to show how this product and its many benefits, can positively impress and enhance the formidable that is in you.

You can choose one or more benefits, or just focus on the product itself.

The true innovation of your video will be that you will turn it vertically and use the split screen- divided in two!

Above is a person amazed at what he sees below him?

Showing the probiotics from above that act magically on the person below?

The product itself on one side and the formidable person above?

A person who transforms himself, from top to bottom or vice versa, in his formidable self, thanks to the product?

Animation, real life, or a mix: You decide!

It will be a very short video: you have 10 seconds to create an irresistible curiosity towards Flormidabil. On the other hand, it brings out the formidable that is in us!

GUIDELINES

You can choose whether or not to use the product. If you would like the product sent to you, click here.

The product, or one or more benefits of the product, must be among the main points of your video. To know them better, check out http://www.flormidabil.it/ and read the two paragraphs carefully!

FORMAT

VERTICAL and SPLIT SCREEN!
An example?

Some advice?
https://www.advertisemint.com/4-facebook-tips-for-getting-creative-with-vertical-video/

To those who want to learn more about how to edit a vertical video, here is a video which explains everything!

https://www.youtube.com/watch?v=D1O8iUHf9h8

WHY THIS FORMAT?

Because we want to compare Flormidabil in a creative and impactful way, with its competitors (without ever mentioning them directly) on the market.

For inspiration of this comparison, you can find a series of Flormidabil specifications compared to other probiotic supplements.

Let's start with the main concept: "More is better!"

More is better ... but more of what?

More bacterial load: the top ten brands, put together, reach 59 billion bacteria. Flormidabil, alone, has over 70 billion!

If you're wondering why there is so much bacteria, maybe you do not know that each of us has more than 100 trillion bacterial cells in the body!

More varied strains: the 100 trillion bacterial cells we have are divided into 400 different species! Flormidabil, with its multi-strain formula, brings more benefits than single- strain probiotics.

More practical: Flormidabil can also be stored outside the refrigerator.

More accessible: Flormidabil (Aside from the "Kids" formula) is suitable for a Vegan and Vegetarian diet.

More specific: Flormidabil has a complete range in which to choose a specific product for your needs (for example, "Immuno" with Vitamin C and Zinc, "Recharge" with 100 billion cultures, and "Kids" for the youngest ... download this document to discover them all here and learn more DOWNLOAD DOCUMENT: For more information, visit our site: http://www.flormidabil.it/flormidabil/ )

Regarding this above paragraph, keep one thing in mind: there is no preferred product, so play with all the variations, and you will have more chance to have one or more selected videos!

DON’T

There is some specific wording that cannot be used to describe the products, so we advise filmmakers to deliver content that is without dialogue or text overlay. In the case that one of these is necessary for your video, please refer to our guidelines either on our Facebook page: https://www.facebook.com/Flormidabil/ or website http://www.flormidabil.it/

TONE OF VOICE
Clear, fun, engaging, grabbing your attention in the first few seconds.

TEC SPECS: HD 9:16, 1080x1920 25 fps, high quality sound, file .mp4 or .mov, codec video h264, minimum rate 10000 kbps

Max size: 2GB

Music: We remind you to use only songs made available by the Userfarm Music Library or original and unpublished tracks.

Graphics: The product is not compulsory, however, the video must be branded. To do so, please use the graphics available here. The visuals include some graphics to insert in your video and a template of each product. Have a look and print the template you prefer to recreate a box of Flormidabil.

The endboard is available in the additional materials section, in the upper right corner of the brief. 

Durata: maximum 10 seconds, including the endboard.

LINGUA – DIALOGHI

The video can be with or without dialogue and voiceover. If there is dialogue or Voiceover, it can only be in Italian.

TIMING 

  • Start: 22/10/2018
  • Deadline 10/12/2018
  • Sharing Phase: 17/12/2018 - 21/12/2018

REWARDS – 12.000€

1°- 12°: 1.000€ / per video

Project expired

FAQ

Here you will be able to get in touch with our community team, ask questions and request information. You can also read and go through previous questions from your fellow videomakers.

Project expired

If you have questions, feel free to contact a Community Manager. Your request will be processed in due course.

Content

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