1. You are above the age of 18 years.
2. You will treat any information and material available for the call as confidential information and you therefore expressly declare that you will not:
- disclose this information to any third party be it through sharing on Facebook, on Instagram or on any other social media nor will you distribute or disclose the material on your own website or in any other way;
- you will not use the confidential material in any other way than in participating in the call.
3. You understand that any violation of the confidentiality obligations that you have accepted through this agreement might lead to legal action being initiated against you.
4. You are allowed to use the trademarks, tradenames or any other symbol of Poste Italiane Group for the only purpose of contributing to and participating in the call and no legal rights to trademarks, tradenames, other symbols or to the material are transferred to you through your participation in the call or in any other ways. For the avoidance of any doubt, you shall not publish, share and/or make available any video you may submit to participate in the call - such as including Poste Italiane Group trademarks, tradenames or any other related symbols - on websites and social platform (including but not limited to Facebook and Instagram) unless: (i) expressly authorized to do so by Poste Italiane Group and/or its agency HDRA; and/or (ii) sharing and/or publishing is made for not commercial purposes, through embedding of the video that have been selected and published or otherwise firstly used by Poste Italiane Group. In any event any publishing and/or disclosure whatsoever of finally selected video shall not be made before Poste Italiane Group first use and/or exploitation.
Open Call for video: “The Unfocused”
Product: Huawei P9 and its amazing camera
About the product
P9 - the dual-lens smartphone co-engineered with Leica. Leica optical technology meets the world class design of Huawei.
It’s a smartphone that captures images as you remember them.
Create a series of funny videos with a high viral potential, able to engage an audience introducing the subject of focus, that the P9 can allow you to go into the unknown and be in the moment, enjoy the moment…show the moment!
Call to action
Yes, you read it properly; we’re looking for the most unfocused human specimen in the world. We’re talking about those people who lose focus, lack concentration and create the weirdest and funniest situations ever. The subject must be something crazy, dynamic, “millennial”, young or, at least, with a young attitude!
Why? Because if you have the new Huawei P9 smartphone with its amazing camera, you don’t need to be focused anymore. The camera is always perfectly focused. If you can count on the best Smartphone camera ever, you can relax and enjoy being unfocused.
Please don’t show any smartphone in your video, just focus on unfocused people!
Imagine all the possible situations that a person, who is not focused on what he/she does, can create.
The mispelled tattoo, the dad who forgets to pick up his kid from school, the clumsy hippy girl, the wannabe hipster…!
You MUST NOT use dialogues or voice over, just show us the unfocused and their crazy situations, and make us laugh!
Tone of voice
Your content is going to be engaging, hilarious and shared millions of times.
Please use the endboard provided.
No voice over.
The video content MUST NOT show any brand or branded / easily recognizable product. If present, they must be blurred. You must use a track for the music from the library or an original one, created for your video.
Video Length: 10''/30” including the end board
Format: mov or .mp4, H.264 FullHD (1920x1080), 25fps, minimum rate 10000kbps
Max size: 2GB
Call launch date: April 21st 2016 at 4pm (CEST)
Call expire date: May 31st 2016 at 4pm (CEST)
REWARD - €10,000
2nd : €3,000
3rd : €2,000