Project Description Hang It All! | Userfarm
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Hang It All!

International

Launched by Tesa

Developed by Userfarm Italia S.r.l.

Type of content: Video
expired
Joiners 465 Joiners
Content 44 Content
Project expired

Description

How many times do we avoid doing some things simply because we do not believe we are up to it, we are afraid of making mistakes, or we are not sure of our decisions etc etc...

You can understand what we are talking about: hanging a picture always generates a moment (which in reality can even last days) of anxiety and uncertainty.

What if I ruin the wall? What if the nail breaks? What if I change my mind about the whole thing?

And above all- do I even really know how to properly use a hammer?

Make a video that demonstrates, in an original and impactful way, how you can be free of these thoughts thanks to Tesa’s mounting products.

Deadline: 01/10/2018
TOTAL REWARDS – 6.000€

Brief

OPEN CALL: “Appendili tutti!” (“Hang it all!”)

CLIENT: Tesa

MISSION: To spread knowledge of a revolutionary product like the adjustable stretched nail.

Many people still think that to hang a frame on the wall that you need a hammer and nails!

We want to spread a message to as many people as possible that the opposite is true! It can be easy, nice, and simple!

CALL TO ACTION: Hang it all!

How many times do we avoid doing some things simply because we do not believe we are up to it, we are afraid of making mistakes, or we are not sure of our decisions etc etc...

You can understand what we are talking about: hanging a picture always generates a moment (which in reality can even last days) of anxiety and uncertainty.

What if I ruin the wall? What if the nail breaks? What if I change my mind about the whole thing?

And above all… do I even really know how to properly use a hammer?

Make a video that demonstrates, in an original and impactful way, how you can be free of these thoughts thanks to Tesa’s smart Mounting System - Adhesive Nails.

We are not necessarily looking for a video tutorial, but more a creative approach that demonstrates how easy, practical, and safe the stretched adhesive nail system is.

For example you can think of the office of a young osteopath, in which no one really trusts because of his young age, until the secretary persuades the doctor to hang all his diplomas and awards...

Or to a young woman, who decorates her new house but changes the arrangements of paintings on a wall every day, as if it were a giant game of Tetris, full of colors and shapes! It is so varied each time, she is able to deceive her friends who come over.

Whatever story you tell it is important that you leave a mark which respects the do's & dont's listed below. The Tesa videos have a red stripe at the bottom that distinguishes them, and the videos also close with the graphic endboard, both materials will be available in the download area.

DO’S & DONT’S

  • Do not use creative hyperboles. We cannot see unusual and particularly heavy objects hanging (cars, elephants, boats ...)
  • You can choose any surface on which to use the stretched nail, keeping in mind that we prefer plaster, painted walls, and tiles.
  • It would be preferable to show all of the product features (mounting, adjustment, and removal)
  • For further technical specifications you can visit our site on this link 
  • You can’t use the word “scotch”
  • You cannot use copyrighted works of art

  If you want to receive the product email us your address and phone number to info@userfarm.com

BRANDING GUIDELINES

  • There must not be any other logos or designs of famous/ known products except those of Tesa.
  • Your video must have a graphic red border during its entire duration, you can find it in the download area.
  • Your video must end with the final graphic sign that is also available in the download area.

 

TONE OF VOICE
Fresh
, contemporary, fun but believable. Never hyperbolic or unrealistic.

TEC SPECS: 16:9 Full HD, 1920x1080 25fps, high quality sound, file .mp4 or .mov, codec video h264, minimum rate 10000 kbps Max size: 2GB

Music: We remind you to use only songs made available by the Userfarm Music Library or original and unpublished tracks

Graphics: Materials available to download here

Length: Maximum 30 seconds including graphics

LANGUAGE – DIALOGUE & VOICEOVER

We prefer to receive ideas without or with very little dialogue, if dialogue is present it needs to be in Italian and with subtitles.

TIMING

Start: 03/07/2018
Deadline: 01/10/2018

Sharing phase 08/10/2018 - 22/10/2018

REWARDS - 6000€

1°- 4.000€

2° - 2.000€

 

Project expired

FAQ

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Project expired

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Content

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