Project Description Today is the day to say NO | Userfarm
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Today is the day to say NO

International

Launched by ActionAid

Developed by Userfarm Italia S.r.l.

Type of content: Video
expired
Joiners 554 Joiners
Content 70 Content
Project expired

Description

To celebrate International Women’s day 2018, Rosato has launched the call “Today is the day to say NO

Why talk of “celebration” when many women, in Italy and around the world, are still not respected as they should be? 

Create a video to convey how important it is to give any woman the chance to be free, to choose and to turn the page when trapped in a domestic violence situation.

Deadline 19/02/2018

Brief

OPEN CALL: “Today is the day to say NO”

CLIENT: Rosato

MISSION:

To celebrate International Women’s day 2018, Rosato wants to create awareness around a topic that is, unfortunately, still relevant.

Why talk of “celebration” when many women, in Italy and around the world, are still not respected as they should be?

Many of them suffer from domestic violence, and Rosato, through the project “WeGo!” in partnership with ActionAid, is actively fighting these situations.

You can learn more about the “WeGo!” project here

https://www.actionaid.it/informati/notizie/wego
http://www.wegoproject.eu/

CALL TO ACTION

“Today is the day to say NO”

International Women’s day is a tradition that can be celebrated as any man or woman thinks appropriate.

But being a woman 365 days a year is much more than this celebration. For many women, it still means a disadvantageous situation: at work, in the family. Sometimes it even means lacking personal freedom or being the victim of domestic violence.

Rosato wants to celebrate International Women’s day with videos creating awareness around this issue.

“Today is the day to say NO”

Create a video to convey, in a balanced and non-discriminatory way, how important it is to give any woman the chance to be free, to choose and to turn the page when trapped in a domestic violence situation.

We are not looking for a sensationalist video. We do not want content which only portrays violence.

We want content to spark a positive and vibrant debate on social media.

A woman who is a victim of violence has to endure a tough path to free herself. That is why it is important to talk about it, to raise awareness and to encourage.

Key message for your video: every woman has the right to feel free and independent.

Please use the end-board provided. It will also invite the viewer to discover the project We Go, and the commitment of Rosato, together with Action Aid and European Union, to create a helpful environment. This means listening centers, training, funding and sharing of experiences.

BRANDING GUIDELINES

Please do not show any other brands’ logos.

Tone of voice

Emotional, contemporary, touching; not extreme or too violent just for the sake of it.

TECH SPECS: 16:9 Full HD 1920X1080, 25fps, high quality sound, file .mp4 or .mov, codec video h264, minimum rate 10000 kbps

Max size: 2GB

Music Please only use tracks from Userfarm dedicated music library or original, unreleased tracks.

End-board Downloadable here https://goo.gl/4HRVTX

Length: ideally 60 secs, but we will accept content from 15 to 90 secs, endboard included

LANGUAGE

We are looking for videos that work without any dialogue or voice over. If present they must be in Italian.

If there is any dialogue or voice over, please add subtitles, following the instructions that you can download among the additional materials.

TIMING

Start: 27/12/2017 
Deadline:19/02/2018

REWARDS

€10000

  1. 1st - €5000
  2. 2nd - €2500 
  3. 3rd - €1500 
  4. 4th - €1000
Project expired

FAQ

Here you will be able to get in touch with our community team, ask questions and request information. You can also read and go through previous questions from your fellow videomakers.

Project expired

If you have questions, feel free to contact a Community Manager. Your request will be processed in due course.

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