Love and disasters on four paws!

Brief

Open Call for videos: “Love and disasters on four paws!”

Client: AXA Italia

Product: ConFido

Mission

Via an out-of-the-box and innovative approach, get people to know “ConFido”, an insurance service dedicated to pets. How? Create a potentially viral video to target families that have dogs and cats. Only AXA Italia offers this product for pets, so the video will have also a brand awareness value.

Call to action

Love and disasters on four paws!

Whoever shares life with a pet knows this simple truth very well: a pet is your family’s best friend. When it comes to your dog or cat you get as emotional as you do with the most important people in your life.

Your pet is also a mirror of your own personality - a life companion that shows its happiness sensitivity and loyalty every day. Sometimes they would do anything to protect us or cheer us up with their purring or by wagging their tails. On the other hand… they can also drive us nuts with all their big and little disasters. But we still love them the way they are!

What about you? What would you do to have them always healthy and safe at your side? Use this video to tell us about your love for your pet, that love that would make you do anything for your dog or your cat…

Your story can be:

1. Poetic, based on the emotions and feelings that connect you and your four pawed friend.

2. Amusing and ironic, showing the disasters - big and small - that your pets can create ... and yet you still love them.

Tell us about this intimate and precious relationship, or about a complicated, amusing and eventful one. In each case you need to show how the owner returns the pet’s love with care and attention.

Whatever approach you choose, don’t forget to show the love that connects you with them and how this would drive you do anything to protect them.

Create a compelling video, one that is impossible not to share.

Please close your video with the end-board provided.

TONE OF VOICE

Emotional, out-of-the-box but also amusing, in the language of digital natives, linked to the day-to-day experiences of potential AXA Italia clients.

COPYRIGHT

Do not show any brands or logos different from AXA Italia. If present they should be blurred or the video cannot be approved. Also please use original unreleased music tracks or tracks from the Userfarm Music Library

TECHNICAL SPECS

Video length: 15 - 60 seconds max.

Video Format: mov or .mp4, H.264 FullHD (1920x1080), 25fps, minimum rate 10000kbps

Max size: 2GB

Language: Videos should be in Italian or with no dialogues at all

Timing

Start: 09/05/2016

Deadline: 04/07/2016

Start voting: 05/07/2016

End Voting: 17/07/2016

Total Rewards: €12,000

1st selected video €6,000

2nd selected video €3,000

3rd, 4th, 5th selected videos, €1,000