Disruption is the keyword of jewellery brand Brosway’s digital strategy. Any special occasion gives the brand the opportunity to test new concepts beyond the clichés. Who better to help them out than Userfarm filmmakers? For Mother’s Day, a call to action to find contemporary mothers. For Christmas, new, more realistic Christmas stories. The result? Millions organic views, months of editorial plan fed by Userfarm videos and a partnership lasting since 2015.