1. You are above the age of 18 years.
2. You will treat any information and material available for the call as confidential information and you therefore expressly declare that you will not:
- disclose this information to any third party be it through sharing on Facebook, on Instagram or on any other social media nor will you distribute or disclose the material on your own website or in any other way;
- you will not use the confidential material in any other way than in participating in the call.
3. You understand that any violation of the confidentiality obligations that you have accepted through this agreement might lead to legal action being initiated against you.
4. You are allowed to use the trademarks, tradenames or any other symbol of Poste Italiane Group for the only purpose of contributing to and participating in the call and no legal rights to trademarks, tradenames, other symbols or to the material are transferred to you through your participation in the call or in any other ways. For the avoidance of any doubt, you shall not publish, share and/or make available any video you may submit to participate in the call - such as including Poste Italiane Group trademarks, tradenames or any other related symbols - on websites and social platform (including but not limited to Facebook and Instagram) unless: (i) expressly authorized to do so by Poste Italiane Group and/or its agency HDRA; and/or (ii) sharing and/or publishing is made for not commercial purposes, through embedding of the video that have been selected and published or otherwise firstly used by Poste Italiane Group. In any event any publishing and/or disclosure whatsoever of finally selected video shall not be made before Poste Italiane Group first use and/or exploitation.
To amplify, with unexpected and outside-the-box but still relevant, videos, the message promoted by Brosway’s new “Love Odyssey” campaign and their new positioning: “Inspired by passion”
CALL TO ACTION
“Inspired by passion”
Whatever season of life you are living right now, there’s a principle you must follow, if you want to live life at its fullest:
It’s Passion: it often struggles with reason, social conventions, political correctness, but it always leads you to the most rewarding and emotional goals in your life.
The new “Love Odyssey” video by Brosway tells us exactly this, by showing a young couple’s story. They live a contemporary Love Odyssey, ending up with what looks like an outside-the-box choice, inspired by passion.
Create a video that conveys this message. Feel free to release your inner creative passion and instinct.
We are looking for stories of apparently irrational choices, driven by passion. A passion that inspires you and overturns your life. “Inspired by Passion” will be the payoff of your video. Please download it from the additional materials.
We are looking for content able to engage and start a debate.
Here the link to the official campaign (LINK)
Please do not show any recognisable logo or brand. Please do not show any jewellery unless it is Brosway’s.
TONE OF VOICE
Contemporary, warm, emotional or even dynamic and contradictory. Engaging.
TECH SPECS: 16:9 Full HD 1920X1080, 25fps, high quality sound, file .mp4 or .mov, codec video h264, minimum rate 10000 kbps
Max size: 2GB
Please use only Userfarm Music Library’s tracks or original, unreleased tracks
Length: max 30 secs + endboard
LANGUAGE It’s better if the video also works with no dialogue or voice over like this one for Mother’s Day.
If you insert any dialogue, please add subtitles.
Voting & Sharing phase: from 18/12/2017 to 01/01/2018 (11.59 pm CET) on http://videocontest.brosway.com
- €5,000 for the first selected video
- €2,500 For the second selected video
- €1,500 For the third selected video
- €1,000 For the fourth selected video