Video production for Woolmark - Userfarm
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Woolmark knows how much wool quality is important, especially for children’s clothes. Who else knows this? The parents in the Userfarm crowd. That’s why they were able to create dozens of amazingly sweet videos to show the value of softness when it comes to dressing your beloved child. The project became a global video focus group on the product and generated incredibly engaging video for the brand’s communication strategy.